Free Instant Audit

How visible is your publication
to AI?

ChatGPT, Perplexity, Gemini, and AI Overviews are reshaping how readers find news. See if your content is optimized to be discovered, understood, and cited by generative AI.

We'll analyze your homepage for structured data, semantic markup, and technical SEO signals that AI engines rely on.

The Shift

SEO was for Google.
GEO is for AI.

Generative Engine Optimization (GEO) is the practice of making your content discoverable and citable by AI-powered search engines. As readers increasingly turn to ChatGPT, Perplexity, and Google's AI Overviews for news, publishers that aren't optimized for these systems become invisible.

Why It Matters

AI engines don't browse.
They extract.

40%
of Gen Z uses TikTok and AI chatbots over Google for search
1B+
weekly queries on ChatGPT alone — many asking about current events
0
clicks to your site when AI answers the question directly

AI engines rely on structured data, semantic HTML, and entity-rich markup to understand and cite your content. Without these signals, your journalism exists in a black box — invisible to the fastest-growing discovery channel in media.

The Solution

Masthead makes publishers
AI-visible.

🔍

GEO Audit

Deep analysis of your structured data, entity markup, and AI-readability signals across your entire site.

📊

Citation Monitoring

Track when and how AI engines cite your content across ChatGPT, Perplexity, Gemini, and AI Overviews.

🛠️

Implementation

We implement Schema.org, NewsArticle markup, entity optimization, and technical fixes in your CMS.

📈

Ongoing Optimization

Continuous monitoring and optimization as AI engines evolve their content discovery algorithms.